Subculture vs Modern Renaissance

When the Modern Renaissance was released two years ago, everyone lost their shit. It received across-the-board positive reviews and was all anybody could talk about for at least six months. To this day, I believe it’s ABH’s most popular release.

It was only logical for ABH, as a brand, to release a sequel. Subculture, marketed as a sister palette to MR, was released a year later. Only the release didn’t garner the response I imagine ABH was expecting. People either loved it or hated it, with the scales tipping more towards the hated it side. No one seemed to understand why ABH would market the product as a sister palette when it was clear they were nothing alike.  Continue reading