The Ordinary was probably the most hyped skincare brand of 2016, and the hype has not died down yet. They claim to have simplified skincare by providing cheap, simple products that get the job done. They are definitely a skincare brand on the cheaper end of the price scale as their most expensive skincare product is the “Buffet” (a peptide serum) that retails for just under €15. The Ordinary is a Deciem company, they also own skincare brands Hylamide and NIOD. Continue reading →